Independent Community Living Australia (ICLA)

Brand strategy and identity


ICLA provides services and supported accommodation options for men and women with psychiatric and/or other disabilities.

With a new CEO on board, a 100 day plan and a relaunch scheduled, ICLA wanted to announce itself as a vital community organisation with strong beliefs, bold plans, and a big voice.

With its origins in grass-roots advocacy, ICLA support individuals to achieve their personal goals, increase confidence, independence and opportunity for social and community connection. 

Such personal goals included ‘doing their own shopping, banking or cooking, visiting friends or having a girlfriend’. Everyday tasks that – through trauma, circumstance, illness – are immensely challenging. And life-changing if conquered. 

The idea of “voice” – both ICLA’s and individual clients – was the significant thread throughout the research. Together, ICLA staff and clients contribute to daily life decisions. Appropriately, both parties were involved in the brand strategy workshops. 

The logo and illustrations talk to how the ‘everyday’ can become something far more challenging, rewarding, transforming. 

Everyday life changing.